Girl Scouts Virtual
In March of 2020, Girl Scouts of NE Kansas & NW Missouri (GSKSMO) had to think creatively about how to provide programming for the 15,000 girls in their council with no in-person troop meetings or community events. Their response was to write over 100 virtual badge earning guides for girls ages 5-18. Working with the Chief Brand & Marketing officer, I created a brand identity, patch, and a webpage to promote the guides and make them easily accessible to girls and troop leaders. The brand was also applied to an email campaign, social media graphics and the PDF guides themselves.
